Selon les chiffres fournis par l’OMA, l’association australienne de la publicité extérieure en Australie :

• au 1er semestre 2022, le marché de l’Out-of-Home a atteint 478,6 millions de dollars soit une progression de 19,5% par rapport au premier semestre 2021 (400,4 millions de dollars).
• le Digital Out-of-Home représente 62,4% des recettes nettes de la publicité extérieure contre 58,3% au premier semestre 2021.

 

Category figures 2022^: ·       Roadside Billboards (over and under 25 square metres) $223.1 million ·       Roadside Other (street furniture, bus/tram externals, small format) $104.9 million ·       Transport (including airports) $39.9 million ·       ^^Retail, Lifestyle and Other $110.7 million   Category figures 2021*: ·       Roadside Billboards (over and under 25 square metres) $176.9 million ·       Roadside Other (street furniture, bus/tram externals, small format) $97.3 million ·       Transport (including airports) $27.2 million ·       ^^Retail, Lifestyle and Other $99.0 million

Category figures 2020*:

·      Roadside Billboards (over and under 25 square metres)	$131.4 million
·      Roadside Other (street furniture, bus/tram externals, small format)	$78.5 million
·      Transport (including airports)	$44.1 million
·      ^^Retail, Lifestyle and Other	$71.1 million

 

Category figures 2019*:

·      Roadside Billboards (over and under 25 square metres)	$178.1 million
·      Roadside Other (street furniture, bus/tram externals, small format)	$126.2 million
·      Transport (including airports)	$84.0 million
·      ^^Retail, Lifestyle and Other	$109.3 million